We worked with Foss National Leasing, a national fleet leasing company, to revamp their website, address fleet managers’ challenges, and align the design with Foss’s values and services. By closely listening to user feedback, we developed a website that is intuitive, accessible, and aligned with Foss National Leasing’s values of innovation and service excellence. The site has been updated with improved service offerings, easier navigation, better accessibility, and a new design that ensures an excellent user experience and clearly communicates Foss National Leasing’s value proposition.
Streamlined navigation and defined service offering
We have made it simple for users to find the information they need by clearly categorizing services. We refined our offerings to showcase Foss National Leasing’s unique blend of advanced technology and expert support. Foss National Leasing is more than just a vehicle provider or leasing company; it is a comprehensive fleet mobility solution. The key offerings, “Manage your Fleet” and “Lease your Vehicles,” are highlighted as core service groups, and their commitment to managing fleets is emphasized through the copy on the website.
Enhanced accessibility and user experience
Improving accessibility was a top priority. The website now supports mobile access to the approved fuel and maintenance vendor network, making fleet management more efficient on the go. Readability and search functionality have been significantly improved, allowing users to find relevant information without hassle. These enhancements ensure a smooth and intuitive user experience across all devices.
Interactive tools and features
New features such as the fuel discount calculator and fleet operating costs calculator provide users with practical tools to make informed decisions. These calculators help users understand potential savings and operational expenses, adding tangible value to their experience. The catchy call-to-action buttons and the “request a quote” form help prospects connect with the experts at Foss and boost their engagement.