Optima Living Communities enlisted Red Rocket Creative for naming, branding and marketing support of a new senior living facility.
The project unfolded in four phases: market research and customer audits to understand seniors’ expectations (phase one), naming the development (phase two), creating a consistent brand identity (phase three), and designing a website to embody the brand and serve as a powerful marketing tool (phase four).
Executing the brand and building resident interest
We also crafted an extensive array of brand collateral, including a dynamic website that showcased Aster Gardens and resonated with Optima Living’s vision. Integrated CRM facilitated efficient lead management, essential for engaging potential residents. Our adept digital marketing strategies effectively garnered interest in the property and resulted in a boost of new residents, aligning seamlessly with Optima Living’s objectives for Aster Gardens.