Aster Gardens – An Optima Living Community

Cultivating a distinctive brand in senior living

Optima Living Communities enlisted Red Rocket Creative for naming, branding and marketing support of a new senior living facility.

The project unfolded in four phases: market research and customer audits to understand seniors’ expectations (phase one), naming the development (phase two), creating a consistent brand identity (phase three), and designing a website to embody the brand and serve as a powerful marketing tool (phase four).


Real Estate
Health & Wellbeing

Scope of Work

  • Audience Engagement
  • Brand Application
  • Brand Communications
  • Brand Guidelines
  • Brand Identity
  • Brand Messaging
  • Brand Strategy
  • Content Marketing
  • Naming
  • User Experience & Ui
Aster Gardens homepage on a laptop
Aster Gardens building render
Aster Gardens logo breakdown. Aster flower plus community equals the floral-like icon used.
Aster Garden icon repeated as a pattern
There is no one better in the market for branding and naming. They are detail-oriented, they do their homework and most of all they embed themselves as part of your team to realize your vision.

Karim Kassam

Co-Founder & Principal, Optima Living Communities

A custom-designed map of the Sherwood area and Aster Gardens location to surrounding amenities.
Aster Gardens stationery set. Business cards, envelope and letterhead

Executing the brand and building resident interest

We also crafted an extensive array of brand collateral, including a dynamic website that showcased Aster Gardens and resonated with Optima Living’s vision. Integrated CRM facilitated efficient lead management, essential for engaging potential residents. Our adept digital marketing strategies effectively garnered interest in the property and resulted in a boost of new residents, aligning seamlessly with Optima Living’s objectives for Aster Gardens.

The mobile screens featuring Aster Gardens website menu, home and about us pages

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