Ballard Power Systems

Elevating the brand of a clean tech leader

Ballard established themselves as a global leader in hydrogen fuel cell technology, expanded into new markets, and gained widespread acceptance of their technology. Subsequently, their brand required an overhaul in order to reflect their new reality – as an innovator and at the forefront of the industry.
We took Ballard through our rebranding process, which included stakeholder interviews, a brand audit, competitor analysis and positioning. Before we even touched the visual identity, we had a strong strategy in place.


Clean Technology

Scope of Work

  • Brand Application
  • Brand Guidelines
  • Brand Identity
  • Brand Management
  • Brand Messaging
  • Brand Strategy
  • Content Creation
  • Content Marketing
  • ESG & Annual Reports

Creating visual interest and hierarchy

Our challenge was to update the brand identity without losing its recognizable and valuable aspects. We refreshed the logo, keeping the blue square but replacing the outdated lightning bolts and typeface with custom typography. We integrated flexibility with various formats as well as a system for the product line logos.

Excellent creative, work product and passion by the Red Rocket Creative Strategies team!

Randy MacEwen

President and CEO - Ballard Power Systems

Animation of Ballard product logo lockups

Composing a tagline with multi-layered meaning

The tagline “Here for life” says that they are here for the long haul. It also carries a secondary, equally important meaning: that Ballard’s environmentally sustainable solutions are here for the life of the planet and all the creatures that live on it.

While contributing with new ideas; they deliver top-quality execution through the growing number of projects we have given them. I consider Red Rocket as part of our marketing team.

Nicolas Pocard

Vice President Marketing & Strategic Partnerships - Ballard Power Systems

Ballard Power Systems on the New York City Nsdaq billboard celebrating their 2022 ESG report
I have had the pleasure of working with Red Rocket over the past few years and the experience has been truly amazing. Not only are they talented but they make you feel part of their family, listening to your wants/needs and delivering beyond expectations.

Monique Dunn

Manager Corporate Communications - Ballard Power System

Ballard product brochure with a train
Beautiful Asian lady standing on the bus in a green sweater smiling
Ballard Power Systems Stationery set. Letterhead, envelope, business cards and brochure

The new identity system features a fresh colour palette and dynamic gradient that represents a hydrogen fuel cell’s chemical reaction. The updated photography style guide includes delighted people in vehicles powered by Ballard technology for deep connection with their target audience.

Ballard Power Systems business card
Two girls running laughing on a ferry during a sunset

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