BayoTech – a young US-based company competing with established market leaders – has a clear vision of what hydrogen infrastructure should look like in the future. Convincing prospects of their innovation is crucial for their success.
We use a multi-layered strategy approach to establish their voice in the industry. This includes:
Producing data-driven content strategy
BayoTech’s content strategy relies heavily on data gathered through research and analytics, leaving little room for intuition or guesswork. We make use of customer relationship management software and search engine marketing tools (Hubspot and SemRush) to ensure that the content we create is found and strikes a chord with the intended audience.
Producing tangible results
We doubled their monthly blog readership from 1K to 2K+ in just one year and keep their audience engaged using email marketing. The company’s blog was also featured in a prominent industry publication, with ideas quoted by journalists.
Storytelling instead of industry jargon
When valuable insights, smart design, and engaging copy work together, there is no room for misinterpretations. Our priority when creating content for BayoTech is to deliver their brand messages in a compelling way, no matter how technical or complex they may be.