Devisser Grey
Rebuilding a professional accounting firm website
DeVisser Gray LLP stands out in Vancouver’s accounting landscape. While boutique in size, they’re powerhouses in public company audits. Their approach is refreshingly different – they operate as true partners, sharing profits equally and maintaining a practical, no-frills approach to delivering top-tier services. They needed a website that would reflect this unique balance: professionally sophisticated yet approachable, showcasing their expertise without the typical corporate stuffiness. Our mission was to create a digital presence that matched their reputation while making complex financial services more accessible to their diverse client base.
Bringing clarity through design
Moving beyond traditional accounting imagery, we developed subtle yet engaging animations of mathematical symbols that reflect the firm’s work. This approach maintains professional credibility while adding a contemporary touch that distinguishes DeVisser Gray in the digital space. The result is a memorable first impression that strikes a balance between sophistication and accessibility.
Simplifying services to make value clear
The site’s architecture was restructured to create clear pathways for three distinct client groups: public companies, private businesses, and individual tax clients. The new navigation system eliminates confusion and guides visitors directly to relevant information, reflecting DeVisser Gray’s practical approach to client service. Complex services are now presented in straightforward, understandable terms.
Creating an easy-to-use backend
Keeping a website’s content updated is essential for SEO rankings. To make that happen, the site’s back-end needs to be easy-peasy for site administrators to use. We implemented an intuitive content management system that puts content control in their team’s hands. Partner profiles, student testimonials, and service updates are managed internally with ease.
Spotlighting the team
We reimagined the team page to properly showcase DeVisser Gray’s leadership while making it easier for clients to connect. Partners and managers are now prominently featured with clear role distinctions and contact information. The new company directory includes streamlined contact forms and direct connection points, reflecting the firm’s emphasis on personal service. This structured approach to team presentation helps clients quickly find and connect with the right professional for their needs.
