Foss National Leasing

Driving fleet management forward: Foss National Leasing's new website

We worked with Foss National Leasing, a national fleet leasing company, to revamp their website, address fleet managers’ challenges, and align the design with Foss’s values and services. By closely listening to user feedback, we developed a website that is intuitive, accessible, and aligned with Foss National Leasing’s values of innovation and service excellence. The site has been updated with improved service offerings, easier navigation, better accessibility, and a new design that ensures an excellent user experience and clearly communicates Foss National Leasing’s value proposition.

Industry

Automotive

Scope of Work

  • Copywriting
  • UX Strategy
  • Web Development

Streamlined navigation and defined service offering

We have made it simple for users to find the information they need by clearly categorizing services. We refined our offerings to showcase Foss National Leasing’s unique blend of advanced technology and expert support. Foss National Leasing is more than just a vehicle provider or leasing company; it is a comprehensive fleet mobility solution. The key offerings, “Manage your Fleet” and “Lease your Vehicles,” are highlighted as core service groups, and their commitment to managing fleets is emphasized through the copy on the website.

Foss National Leasing Website Navigation bar on a laptop.
Foss National Leasing Website Sitemap
Foss National Leasing Website Previous Sitemap

Enhanced accessibility and user experience

Improving accessibility was a top priority. The website now supports mobile access to the approved fuel and maintenance vendor network, making fleet management more efficient on the go. Readability and search functionality have been significantly improved, allowing users to find relevant information without hassle. These enhancements ensure a smooth and intuitive user experience across all devices.

Foss National Leasing Website open on multiple mobile devices

Interactive tools and features

New features such as the fuel discount calculator and fleet operating costs calculator provide users with practical tools to make informed decisions. These calculators help users understand potential savings and operational expenses, adding tangible value to their experience. The catchy call-to-action buttons and the “request a quote” form help prospects connect with the experts at Foss and boost their engagement.

Foss National Leasing Fleet Cost Calculator open on Mobile devices

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