Ivanhoe Mines believes in responsible mining as a catalyst for the global transition to clean and sustainable energy — a core part of their mission and philosophy.
We initiated a transformative journey to reshape Ivanhoe Mines’ brand and digital presence. This involved the creation of a new logo, crafting a compelling tagline, establishing comprehensive brand guidelines, and revamping their website to enhance user experience (UX) and streamline the user interface (UI).
Integrating meaning and flexibility
We envisioned a brand identity that would resonate with Ivanhoe Mines’ ethos and aspirations. The result was a fresh, modern logo and a compelling tagline, “Mining with a greater purpose,” – encapsulating the company’s dedication to responsible mining practices in order to extract the necessary metals for the global green-energy transition. A flexible and cohesive identity system was created and applied to their company collateral for a distinctive look.
Simplifying the complex with UX and UI
Key to our involvement was a comprehensive overhaul of Ivanhoe Mines’ website. Our aim was to enhance accessibility, engagement, and informativeness. We meticulously designed a seamless user experience (UX) and user interface (UI), considering the intricacies of the mining industry and Ivanhoe Mines’ dedication to environmental and social responsibility.
Designing for investor engagement
We revamped the website to educate and empower investors by simplifying complex information about Ivanhoe Mines’ operations, values, and impact. Our goal was to present a clear view of the company’s growth, value proposition, and contributions to a sustainable future. This involved optimizing the website’s structure, balancing informative content with visual appeal, and ensuring easy access to vital documents for investors.