With Red Rocket Creative’s twentieth anniversary approaching, we decided it would be the perfect time to re-evaluate our brand identity. While our commitment to helping our clients through every aspect of their brand journey had remained the same, our brand personality had evolved. We felt that our brand messaging and visuals didn’t really represent who we were anymore.
To address this, we took ourselves through the same vigorous process we would normally guide clients through: we audited our brand; we redefined our mission, vision and values; and we updated our value proposition. We then did our market research before crafting our brand story and brand idea: the golden thread that would tie together all of our communications.
Creating a brand identity with personality
At the heart of who we are, we’ve always been about collaborating with our clients. We love helping them navigate the journey of creating an authentic brand identity and meaningful marketing content. We are with them every step of the way and that’s where the idea of the ‘brand journey’ came from. In the beginning of the brand journey, the path is windy – it’s hard to see where we’ll end up. Through research we develop a strategy and the path becomes clear. We visualized this journey with the Red Rocket path…a playful line that flows through our graphics. It follows the bouncing ball, a fun and playful representation of us – Red Rocket Creative.
A rainbow of breathtaking colours
Taste it, go on we dare you.
Extending the look to create a cohesive identity
The playful line graphic and upbeat colour palette were then extended to all of our collateral. Our whole team agreed that this new look really represented who we are as a company! With our new brand standards, the brand collateral came together easily and naturally. Everything just looked ‘right’. This wasn’t a surprise to us, this is what we’ve done time and time again for our clients. When we follow our process, do the research and develop a strategy, the resulting brand identity is authentic and effective.