Red Rocket Creative

Redefining our own brand identity

With Red Rocket Creative’s twentieth anniversary approaching, we decided it would be the perfect time to re-evaluate our brand identity. While our commitment to helping our clients through every aspect of their brand journey had remained the same, our brand personality had evolved. We felt that our brand messaging and visuals didn’t really represent who we were anymore.

To address this, we took ourselves through the same vigorous process we would normally guide clients through: we audited our brand; we redefined our mission, vision and values; and we updated our value proposition. We then did our market research before crafting our brand story and brand idea: the golden thread that would tie together all of our communications.



Scope of Work

  • Audience Engagement
  • Brand Application
  • Brand Communications
  • Brand Guidelines
  • Brand Identity
  • Brand Management
  • Brand Messaging
  • Brand Strategy
  • Content Creation
  • Content Marketing
  • SEO
  • User Experience & Ui
  • Web Development
An animation of the evolution of our new logo
Man walking past a wall with three Red Rocket Creative posters.

Creating a brand identity with personality

At the heart of who we are, we’ve always been about collaborating with our clients. We love helping them navigate the journey of creating an authentic brand identity and meaningful marketing content. We are with them every step of the way and that’s where the idea of the ‘brand journey’ came from. In the beginning of the brand journey, the path is windy – it’s hard to see where we’ll end up. Through research we develop a strategy and the path becomes clear. We visualized this journey with the Red Rocket path…a playful line that flows through our graphics. It follows the bouncing ball, a fun and playful representation of us – Red Rocket Creative.

Laptop on table with Red Rocket Creative homepage
Red Rocket Creative brand colours

A rainbow of breathtaking colours

Taste it, go on we dare you.

Red Rocket Creative stationery, envelope, brochure, brand colour guide
Red Rocket Creative swag T-shirt with slogan and canvas bag with logo

Extending the look to create a cohesive identity

The playful line graphic and upbeat colour palette were then extended to all of our collateral. Our whole team agreed that this new look really represented who we are as a company! With our new brand standards, the brand collateral came together easily and naturally. Everything just looked ‘right’. This wasn’t a surprise to us, this is what we’ve done time and time again for our clients. When we follow our process, do the research and develop a strategy, the resulting brand identity is authentic and effective.

Next Project