Teck Resources, Canada’s largest mining company, sought to enhance community engagement and brand visibility through corporate sponsorship.
They chose to sponsor BC Alpine, a community-oriented brand focusing on athlete development programs and skiing competitions across British Columbia.
To elevate their sponsorship activation and present their well-established brand uniquely, Teck collaborated with Red Rocket. This collaboration aimed to provide a fresh, non-corporate perspective benefiting both Teck and BC Alpine.
Improved recognition in their communities
Teck elevated sponsorship visibility through strategic branding on race bibs, gear, and ads, reinforcing their brand values. The initiative received praise from BC Alpine participants, parents and leaders, showcasing Teck’s positive influence. Community stakeholders appreciated Teck’s sport investment, notably boosting brand recognition.
Maximizing impact of sponsorship investment
Teck’s sponsorship went well beyond the initial investment. It continues to remain connected with the sport, its athletes and the communities where the competitions occur. Each year the athletes’ Long Sleeve T’s are redesigned with a different graphic. The athletes are proud to wear the swag!