Wheaton Precious Metals

Rebranding the world’s premier precious metals streaming company

Wheaton Precious Metals, a prominent global player in the pure silver and gold streaming industry, initially gained revenue from silver streams and operated under the name “Silver Wheaton” for 12 years.

When their gold streams started to account for half of their revenue, they decided they needed to undergo a strategic rebranding. Recognizing the substantial impact of a name change, we partnered with them to not only facilitate the renaming process but also revitalize their entire brand and create brand assets to position them for further success.



Scope of Work

  • Brand Application
  • Brand Communications
  • Brand Guidelines
  • Brand Identity
  • Brand Messaging
  • Brand Strategy
  • ESG & Annual Reports
  • Naming

Research makes perfect

Through a brand audit, competitor research and stakeholder interviews we came up with many strong options for the new name and tagline. We evaluated all of the options with Wheaton’s key stakeholders and narrowed it down to one.

Bringing the new brand identity to life

A lot goes into launching a new brand. We started by launching it internally, making sure the employees understood the brand story and had the tools they needed to do their jobs and market the new identity. Many assets including a new website, stationery, office signage, presentation and social media templates and as well as print and digital ads were created.

I wanted to highlight the growing excitement that management and the company as a whole have 
expressed about the new brand name. Thank you for the excellent work you have done.

Patrick Drouin

President & Chief Sustainability Officer - Wheaton Precious Metals International ltd.

Engaging and inspiring corporate communications

We have continued to collaborate with Wheaton Precious Metals on their corporate communications since their rebrand, including designing their Annual and Sustainability reports, annual Guidebook, advertisements, displays, and presentations. Our goal is to keep their materials on-brand, engaging and effective.

We are grateful for RRCS’ guidance, creativity, and the enduring partnership that has solidified our brand identity and positioned us as a leader in our industry. Their flexibility and willingness to adapt to our evolving needs have made them a trusted extension of our team.

Simona Antolak

VP, Communications & Corporate Affairs - Wheaton Precious Metals

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