Wheaton Precious Metals, a prominent global player in the pure silver and gold streaming industry, initially gained revenue from silver streams and operated under the name “Silver Wheaton” for 12 years.
When their gold streams started to account for half of their revenue, they decided they needed to undergo a strategic rebranding. Recognizing the substantial impact of a name change, we partnered with them to not only facilitate the renaming process but also revitalize their entire brand and create brand assets to position them for further success.
Research makes perfect
Through a brand audit, competitor research and stakeholder interviews we came up with many strong options for the new name and tagline. We evaluated all of the options with Wheaton’s key stakeholders and narrowed it down to one.
Bringing the new brand identity to life
A lot goes into launching a new brand. We started by launching it internally, making sure the employees understood the brand story and had the tools they needed to do their jobs and market the new identity. Many assets including a new website, stationery, office signage, presentation and social media templates and as well as print and digital ads were created.
Engaging and inspiring corporate communications
We have continued to collaborate with Wheaton Precious Metals on their corporate communications since their rebrand, including designing their Annual and Sustainability reports, annual Guidebook, advertisements, displays, and presentations. Our goal is to keep their materials on-brand, engaging and effective.