If your membership numbers look good on paper, but members rarely log in and engage with the association’s offerings after their initial welcome; renewal rates dip slightly every year; and the staff is constantly bogged down by phone calls and emails requesting information already on the website—the problem might be your website.
Continue reading “Website Features to Boost Association Member Engagement and Retention”
If your association website gets traffic but isn’t converting prospects or engaging members, you likely need to improve your existing resources rather than a complete overhaul. Many associations have functional websites and content but struggle with low conversion rates and member engagement. The issue often lies in the strategy behind the technology, not the technology itself.
Member engagement and conversion are closely linked. Prospects are more likely to join if they see active members, and current members who find consistent value are more likely to renew. Engaged members can also become your best marketing asset through word-of-mouth.
Building a membership website that helps your organization grow is not just about picking the right platform. It’s about making smart choices at every step, from your first idea to building it and measuring ongoing impact.
Continue reading “From Idea to Impact: Creating a Membership Site That Grows and Delivers Value”
At a recent event hosted by a non-profit organization, I caught up with a friend who serves on the organization’s board. When I asked him why I should join the organization, he couldn’t convincingly describe the value I’d get out of membership. Unfortunately, his response was similar to those I received from other association directors and staff throughout the evening.
Continue reading “5 Questions to Ask When Building Your Member Value Proposition”
